Capital Fund Drives in Tough Times
Saturday, November 15th, 2008We’ve been having a lot of conversation on our advanced forum about whether or not to have capital fund drives during such a downturn in the economy. I responded to one person by saying if I could wait I would. This sparked a round of emails, some of which were not realistic. I believe in having faith that God will provide, but Im also realistic. if the money isnt there, it isnt there. And believe me today it isnt there. On top of that there is a lot of fear going around. It wont last long, but for now its there.
Unless those people with deep pockets contribute liberally (and they cant if they dont have it) the capital fund drive is a bust. And one of the most demoralizing things that can happen to a church is spend four months in a capital fund drive only to fall so short of the goal that everyone is disappointed.
Raising money is about three things:
1. a good vision to offer that touches the imagination and heart.
2. a good plan for raising it lead by someone who knows how to raise money
3. Money being present, both poor, middle class, and those who have more than one pocket from which to give.
So if you are going to do a capital fund drive at this time make sure your people arent relying on the stock market in order to be able to contribute. A person may believe deeply in the vision but if the money isn’t there the drive will be a bust. So be wise as serpents and harmless as doves.
One of the best capital fund companies I know is Horizon Stewardship. They will never lead you astray.
